The Apple Music Festival (formerly known as the iTunes Festival) is a music concert series sponsored by Apple Inc.; it was first held in 2007. Free tickets are given to Apple Music and iTunes users and fans through localized prize draws. Performances are also streamed live and available to view afterwards, free of charge, for a limited time on Apple Music, iTunes and Apple TV.

In London, the Apple Music Festival has become an annual, music festival which takes place in September at The Roundhouse art centre in Camden Town.

The series made its United States debut with five days of free performances at the Moody Theater in March 2014, alongside the South by Southwest (SXSW) music showcase in Austin, Texas.

In August 2015, the iTunes Festival was rebranded as the Apple Music Festival.


Little Mix appeared as a special guest with boy band One Direction on September 22, 2015. They performed some off the songs from their upcoming album Get Weird for the first time, such as Grown and a snippet of their single Love Me Like You.

Set List


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