Gold Magic is Little Mix's debut perfume. The group announced that they would be releasing their very own perfume in 2015. The news was announced on January 29, 2015 by the group posting a video on Fahlo and later onto their YouTube Account.  The name was revealed on June 2, 2015 on their Instagram account.  They endorsed this later on June 4, 2015
The Drury Club
The group held a performance at the club on June 16, 2015 to help promote their perfume.