Little Mix announced that they were launching their own line of cosmetics of their own picked colours reflected on their individual style. Perrie Edwards stated: "We are so so excited to unveil our new range to all you make-up lovers out there. As you know we all love dressing up and experimenting with different looks, so creating our own make-up was a dream come true. We designed the collection ourselves and we've all chosen products that reflect our personalities."
Their Collection range consists of a bronzer, blusher, eye-shadow, lipstick and nail polish, with each member of the band being linked to a particular color and personal range reflecting their ‘individual styles’.
Jesy Nelson’s range features a ‘shimmering pink’ liquid gloss and smokey-eye shadow with her trademark ‘volumised’ eyelashes. Leigh-Anne Pinnock’s range includes ‘dazzle me eyeshadow’. Jade Thirlwall’s has turquoise eyeliner. Finally Perrie Edwards’s range includes a ‘full on mascara’ for ‘extra long fluttery eyelashes’.
In 2014, Little Mix released a Summer collection. The girls have extended the range to include girls' signature shaded moisturizing lip balms. Their favourite scent as Perrie's Natural Shimmer, Jesy's Vanilla, Leigh-Anne's Mint and Jade's Raspberry. The singers have also introduced a new eye shadow palette packed with six neutral shades. Perrie Edwards said "Following the success of our last range we are super excited to launch these gorgeous products." 'We wanted to create something the fans could use everyday, we love the eye palette and how versatile it is. It's come in very handy on tour - it's one product we can all use.'