The MTV Europe Music Awards ("EMAs" or "EMA") are an event presented by MTV Networks Europe which awards prizes to musicians and performers, voted by viewers. The first EMAs ceremony was held in 1994 in Berlin, Germany. Originally conceived as an alternative to the MTV Video Music Awards and since 2011 other worldwide, regional nominations have been added. At the moment, within the main categories, however, the winners have often been American artists (the presenters too). The MTV Europe Music Awards are held every year in a different country. It has been hosted five times in Germany and in the United Kingdom. The awards are presented annually and broadcast live on MTV Europe, MTV Live HD and most of the international MTV channels as well as online.
Little Mix won the award for "Best UK & Ireland Act" and were nominated in the category for "Worldwide Act: Europe".
Little Mix won the award for "Best UK & Ireland Act".