Shopbravado is the official Little Mix merchandise store for the UK and Europe, selling official t-shirts, wristbands, baseball caps and keyrings. Bravado is well known as the world’s leading music merchandising company; a reputation that was earned by creating on-trend products and seamless production and delivery.

Vivid UK managing director Neil Bandtock said: "We are thrilled to be working with Little Mix and look forward to delivering a full product range to fans and collectors in time for Christmas"

David Boyne, Bravado's UK MD, added: "We are delighted to bring together Britain's most exciting new girl band and Britain's leading toymaker Vivid, I am confident that between us we will be delivering some of the most exciting products the market will be seeing this year." Meanwhile, Jane Kennedy at Little Mix's management also commented: "We are delighted to be working with Vivid as the fashion doll and accessories partner for Little Mix." "The girls love fashion and so it's fitting that this passion is being extended into their doll line."