Syco Entertainment, often known simply as Syco, is a global joint venture between Simon Cowell and Sony Music Entertainment focused on the production and marketing of music, television, film and digital content. It employs a staff of more than 50 in offices in London and Los Angeles and manages a string of high-profile television and music brands through partnerships with Sony Music labels and TV production partners, most notably Fremantle Media. Cowell and Sony Music Entertainment each own 50% of the business. Charles Garland, the former chief operator of Simon Fuller's 19 Entertainment is Global CEO, responsible for the day-to-day operations of the company.
Little Mix were formed exclusively for the eighth season of The X Factor, where they became the first group entry to win in the programme's eight-year history. Following their victory, they signed with Simon Cowell's record label Syco Records.