V Festival is an annual music festival held in England during the penultimate weekend in August. The event is held at two parks simultaneously which share the same bill; artists perform at one location on Saturday and then swap on Sunday. The sites are located at Hylands Park in Chelmsford and Weston Park in South Staffordshire. Although predominantly a rock music festival, a wide range of musical genres are accepted; in recent years pop acts have become more common.
The "V" represents the Virgin Group, with the event being sponsored by Virgin Media.
It was originally televised by Channel 4 from 1997 to 2013, predominantly on their sister channel 4 Music, it was then televised by MTV from 2014 to 2015 and for the 2016 edition of the festival it was televised by Channel 5.
Little Mix performed at the V Festival on August 21, 2016.